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Shadzilla

Former pro athlete turned real estate developer, helping athletes and operators own real estate.

Developer · Investor · Author · Father
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The Best of Shadzilla

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We Build.

Valentina Estates. 42 homes rising on Chattanooga dirt.

Rashad operating an excavator on site

Boots on the Ground.

On site weekly. Walking lots, running numbers, moving dirt.

Rashad on site at Valentina Estates in Eastdale, Chattanooga

In the Community.

It started on the Westside. It stays rooted here.

Rashad talking with neighbors at a community planning meeting, site map on the table
What We Believe

Own the dirt.

We build where we live, for the people who live here.

Development without displacement.

Your career ends. Your assets don’t.

Rashad holding the gold groundbreaking shovel at the Valentina Estates groundbreaking

Proof over promises.

The Book

Real Estate Development 101

Real Estate Development 101 book cover, Rashad Jones Jennings aka Shadzilla

Land, money, construction, the finish line. 149 pages, no fluff.

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Proof, Not Promises

Built on Real Dirt

Rendering of Valentina Estates: modern dark-clad townhomes along a curved streetRendering
Valentina Estates
42 homes in Eastdale, named for his mother. Now building.
The finished Kali Townhomes at 1622 Bradt St: four white and charcoal townhomes
Kali Townhomes
4 townhomes, 1622 Bradt St. $260,000 a door, $1.04M sellout.
MVP Car Wash before: the shut-down wash from above, empty lot
Before
MVP Car Wash after: red roof, white stone facade, We Are Open banner
After
MVP Car Wash
Shut down eight years. Back open on the same streets.
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Free Training

The Development Masterclass

The first deal, the costly mistakes, the playbook.

Still from the Development Masterclass video, with Rashad presenting
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The System

The Ladder

The Podcast

Developing Athletes

Athletes on the money, the decisions, and the next chapter after the game.

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Guest spots are for current and retired athletes.

My Story

From the League to the Land

Eight years of pro basketball. Retired in 2015.

Founded Post Pro Capital in Chattanooga. Learned development by building it.

Built and sold a 29-unit community, investors paid in full. Now: Valentina Estates, 42 homes in Eastdale.

“Leaving things better than I found them. That’s my mission.” Rashad Jones Jennings
Rashad on stage with a microphone at a real estate panel, Valentina Estates rendering on the screen behind him Rashad at the Post Pro Capital office holding Chattanooga Micro Homes construction plans with two team members Kids in safety vests touring the tiny home site while a crew member holds plans by the equipment Rashad with three partners holding a $5,000 Movement Mortgage check at South Park Cottages Rashad with a partner in front of framed tiny homes under construction Game action from Rashad's playing days in the AEBL

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The Merch

40 Acres N The Hood

40 Acres N The Hood full merch drop: tees, hoodies, and caps Shop the Drop
The Standard

Shadzilla's 15 Principles

No ranking. No order. Every one of them carries the same weight, so every one of them is number one.

#1
Find an Excuse to Win
#1
We are authentic
#1
We are on offense all the time
#1
Master the fundamentals, then break the rules
#1
We don't compete. WE DOMINATE
#1
Innovate or Die
#1
Calibrate Above 200 at all times
#1
Be an Asset
#1
Speed Matters
#1
Everything is your Fault
#1
We are not the status quo
#1
Tell the truth, All the time
#1
Leave your ego at home
#1
Find a Solution
#1
We Don't Make Excuses. We Solve Problems